Though the distributor of the console had changed, the Master System continued to perform poorly in the market. During this time, much of Sega of America’s infrastructure shifted from marketing and distribution to focus on customer service. Tonka blocked localization of several popular Japanese games. In 1987, amid struggling sales in the US, Sega sold the US distribution rights for the Master System to the toy company Tonka, which had no experience with electronic entertainment systems. Sega claimed that the Master System was the first console “where the graphics on the box are actually matched by the graphics of the game”, and pushed the “arcade experience” in adverts. Its marketing department was run by only two people, giving Sega a disadvantage in advertising. Limited by Nintendo’s licensing practices, Sega only had two third-party American publishers, Activision and Parker Brothers. By 1988, Nintendo held 83 percent of the North American video game market. Only you will become not an ordinary king, but the king of African. In North America, the Master System was launched in 1986 at a price of $200 (equivalent to $466 in 2019), including a multicart of the games Hang-On and Safari Hunt. Nintendo was exporting the Famicom to the US as the NES, and both companies planned to spend $15 million in late 1986 to market their consoles Sega hoped to sell 400,000 to 750,000 consoles in 1986. By the end of 1986, 125,000 Master System consoles had been sold, more than the Atari 7800’s 100,000 but less than Nintendo’s 1.1 million.Īs in Japan, the Master System in North America had a limited game library. Feel like a real king in the online game Lion King Simulator: Wildlife Animal Hunting. Sorry, these games are not supported on Mobile devices like the Iphone. If you have a fast, modern computer these games will run very smoothly. No plug-in is required in your web browser, but the emulator does require a modern web browser. These games are being emulated natively in Javascript. If you grew up in the 80’s you shouldn’t need additional gameplay instructions. Click on the game window and hit the X key to start the game.
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